Went to a US Pinot tasting with some friends this week, there were not too many surprises. The wines were from boutique wineries in California and Oregon. Some were fruity, typical new world style; and some were made with Burgundy in mind.
There were many bottles of sparkling water for us to cleanse our palate between tastings. We thought it tasted refreshing, and the host “corrected” us that these were “palate cleansing beverage”.
Maybe we had a bit too much to drink or maybe sparkling water was an interesting topic. When we placed our wine order, my friend and I each requested a case of the “palate cleansing beverage”.
Next morning, I thought, what a good marketing gimmick! But it works, at least on us!
Grape Wine Journey 
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